Category: Local Spark

The (chat) Bots are Coming

Chat bots are very much a thing, and they may be just want your business needs. Are you seeing an increase in Facebook Messenger inquiries from customers? If so, you’re not alone. There’s a major upsurge, but businesses can’t keep up with demand. In fact, more than 95% of businesses aren’t returning messenger questions at all. Crazy, right? Think of all the lost customers. Here’s an article explaining in more detail why your business may be right for a chatbot. If you need more information, shoot us an email (drew @ and we’ll be in touch (maybe we’ll...

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The power of (non) persuasion

Local marketing is ever-evolving.┬áIt can be complicated. It can be overwhelming. And it’s pretty darn annoying if you’re constantly inundated with folks trying to sell you stuff. And, of course, they all have an agenda. For the most part, you know what you like. You have long recognized the complexity and challenges of the choices you face. There’s no rest for the weary, they say, and this is why we’re starting this newsletter and blog. We believe there’s a need for more education on local marketing choices. Since 2011, our mission has always been very simple: Provide tangible marketing...

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